Avancus Apex Power Shoe

Introducing our powerlifting footwear - the ultimate upgrade for your lifting game. Designed to promote exceptional stability, comfort and foot health, our shoes have been rigorously tested and verified by world-class athletes, such as David Woolson and Jamal Browner, ensuring that every detail is tuned for peak athletic achievement.

With almost 2 years of research and trial and error, we secured a highly durable rubber formula that gives you stability without comprising the natural flexibility of the foot. The outsole features an advanced traction system designed to give you unparalleled resistance to slippage on various surfaces.

Without sacrificing the lightweight nature of the shoe, the extended points in the metatarsal and heel area give you a solid stability platform due to a greater ground contact area. The denim fabric complements the reinforced heel counter to give you exceptional rear foot support, securing your foot in its optimal position and preventing unwanted movements during your heaviest lifting sessions.

The upper front mesh is constructed of reinforced oxford cloth which is both breathable and flexible for comfortable movement. Yet, it is structured enough to firmly hold your feet in place. The reinforced toe cap provides an extra layer of durability, lateral support, and protection, guarding your toes from the wear and tear of training.

Your feet serve as the foundation for your entire body in terms of support, balance, posture, and overall well-being. We believe that your feet should function in their natural state, ultimately contributing to stronger and healthier feet over time.. That's why our shoe features a wide, anatomical shaped toe box that enables your toes to naturally spread out and find balance, contributing to natural stability. How do you ensure our shoe is wide and anatomically shaped? We took data on thousands of foot shapes ensuring it’s anatomical and wide enough for natural splay of toes. With our 0 heel to toe drop flat stability platform, your body is positioned in its most anatomically accurate alignment, giving you a more balanced and centered stance.

The majority of shoes force your feet into a shoe-shaped form, limiting stability and hindering your toes' natural ability to spread out and maintain balance. This can cause compensations in other parts of the foot and leg, resulting in bio-mechanical changes and an increased risk of injuries such as ankle sprains and and knee pain.

And say goodbye to weak and underused foot muscles. Our shoe due to the thin yet structured enough sole stimulates your feet to feel the ground, promoting muscle use and preventing muscle deterioration. By strengthening your foot muscles, you'll reduce the risk of developing sarcopenia, a condition characterized by the progressive loss of muscle mass and strength. Make no mistake, just because the sole of our shoes are thin does not mean they aren’t stable. It took months of research and trial and error to get the most durable rubber formula that gives you natural flexibility without sacrificing stability. Like muscles and bones, your brain follows the "use it or lose it" principle. Inactivity leads to atrophy, while regular stimulation of the feet can increase the brain size and neuronal connections that are in charge of the sensory nerves of the feet.

Using our barefoot footwear provides more sensory feedback due to the thin sole, which enhances your brain's ability to process information about your foot position, texture and muscle tension. This improves your balance and motor control.

Conversely, conventional shoes with overly-supportive and cushioned materials can hinder your foot–brain sensory development. Regular barefoot activity leads to improved sensory feedback and better control of motor function and balance.
Don't settle for just another footwear. Choose our unique training footwear for unparalleled stability, comfort, performance and long term enhanced foot health.